Creating the Buzz

I sent out press releases inviting Jay Leno and his entire crew to eat at Jaws Jumbo Burgers anytime, any day, and at any hour for free after the shows. We invited Jay to try the burger named in his honor. I spent the whole afternoon Sunday posting the Jay Leno information anywhere I could for free on foodie websites, calendar events, and the local press circuit. The burger was going to be two third-pound ground sirloin patties, mushrooms, four strips of bacon, and double Swiss- American cheese which was delivered by mistake by one of our food suppliers We just started selling grilled subs so that took care of the mushrooms. The price for a Leno Burger $10.25, but specially priced at $7.89 which stood for the dates that Leno would be in town. The first glimmer of hope that all my hard work paid off was Farmington Hills Observer Local Link titled A Leno Burger. Boy… were we excited! We received various newspaper articles about the Leno Burger. The best media was when Rebecca a producer from 104.3 WOMC the Oldies channel called. She scheduled an interview with us the week before Jay Leno’s arrival. We had to be up extra early that day for the morning show, but the time did not bother us because of the excitement. We got to Jaws Jumbo Burgers at 6am and then we made 5 Thank You Jay Leno Burgers, 5 Large Fresh Squeezed Lemonades and 3 Giant Homemade Chocolate Chip Cookies. We even made a special container with holes so our Jay Leno Burgers would not get soggy. It was funny watching Paul and Darryl drill holes into this big plastic bin. We headed off to the radio station and we turned the channel onto 104.3 and lo and behold the DJ’s were talking about us. Paul was interviewed by Dick Purtan, Big Al, and Rebecca too. Paul gave the most excellent interview ending with Big Al asking Paul that if Jay Leno is listening what would you say? Well watch for yourself, I taped the whole thing, check it out on www.jawsjumboburgers.net