Thursday, March 18, 2010

Making Jay an Offer



The Jaws Crew never gives up. The Jay Leno Show aired in September and we saw how the show would send people out to do funny bits, so we thought Jay could send someone. We thought of a new angle to try to get some media attention and Jay’s attention. So we came with The Jaws Jumbo Burgers Makes Jay Leno A Business Offer. A cute little video offering Jay Leno his very own Jaws Jumbo Burgers to put in Burbank so he and his audience could try the Leno Burger. In the midst of my trying to get attention, critics started saying that The Jay Leno Show was in the tanking, and it interfered with news affiliates which had a domino effect on the Tonight Show with Conan O’brien which eventually turned into a big fiasco. I sent the Jaws Jumbo Burgers Makes Jay Leno A Business Offer to Detroit News columnist Neal Rubin and on January 24, 2010 he published an online article titled Burger Joint has deal for Leno If Stupid NBC plan fails. We were so excited and the story also got picked up by bloggers which was great. A restaurant industry newspaper Nations Restaurant News wrote an article entitled Offering Leno some options. It will be one year in April since Mr. Leno free concerts and I still continue to send out press releases trying reel Jay Leno into Jaws Jumbo Burgers. Customers still ask if Jay has been here or if we have heard anything. A phone call would be nice or even a thank you letter would be nice. Next up… a customer visiting LA is on the waiting list tickets to the Tonight Show with Jay Leno. She has our press package and she said she’ll get it to him.

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